As a small business owner in Texas, you know you need help with your finances, but the process of finding the right professional is often daunting. The search often raises a key question that goes beyond a simple Google search.
The question of “how to find a good CPA for a small business” is about more than just finding someone to do your taxes; it’s about finding a strategic partner who can provide real value. In our Houston CPA practice, we’ve seen that the most successful business owners are the ones who find a CPA that fits their specific needs and long-term goals.
The right CPA is an investment, not just an expense. This guide provides a framework for Texas business owners to follow, covering what to look for, what questions to ask, and how to evaluate a potential CPA to get a positive return on your investment.
First, Define What You Actually Need (Beyond Tax Season)
Before you start your search, it’s critical to understand the difference between reactive compliance work and proactive advisory services.
Reactive Services (The “Must-Haves”)
This is the baseline of what most people think of when they think of accounting. It’s the essential work that keeps you compliant with the IRS and the state. This category includes:
- Annual tax preparation and filing your business taxes.
- Preparing your individual tax returns.
- Creating official financial statements when a bank or lender requires them.
These tasks are absolutely necessary, but they are backward-looking, they report on what has already happened.
Proactive Services (The “ROI-Drivers”)
This is where the real value lies, and it’s what separates a true financial advisor from a simple tax preparer. Proactive services are forward-looking and designed to improve your financial future. This includes:
- Year-round tax planning to legally minimize what you owe.
- Strategic tax advice on business decisions before you make them.
- Guidance on your business plan, cash flow management, and profitability.
Before you contact any accounting professionals, make a list. Are you just looking for help during tax season, or do you want a year-round partner to help you grow?
What are the Qualities of a Great Small Business CPA
Once you know what you need, you need to know what qualities to look for. Not all CPAs offer the same level of service or expertise. So, how to find a good CPA for a small business?
Here’s a quick guide to what separates an average accountant from a great strategic partner for your business.
| Quality | Why It Matters for a Texas Business | What to Look For |
| Relevant Industry Experience | A CPA with years of experience in your industry (e.g., construction, oil & gas, professional services) will understand your specific challenges and opportunities. | Ask them about their current client base and their experience with businesses like yours. |
| Proactive Communication | The right partner communicates with you throughout the year, not just in March and April. They should bring ideas to you. | Ask about their communication process. Do they schedule regular check-in calls or planning meetings? |
| Focus on Advisory Services | You want a partner focused on your future, not just your past. Their goal should be to provide strategic tax advice, not just file forms. | Look at their website and marketing materials. Do they emphasize tax planning and advisory, or just compliance? |
| Technological Fluency | A modern CPA should be proficient with cloud-based accounting software (like QuickBooks Online) to make collaboration efficient. | Ask what software they use and how they share information with clients. |
We recently began working with a restaurant owner here in The Heights. Her previous accountant only spoke to her once a year to handle tax filings. She didn’t realize how much she was missing in proactive advice related to inventory management, tip reporting, and payroll tax credits until we started having quarterly planning meetings. The focus shifted from just filing taxes to actively improving her business’s financial health.
The Key Questions to Ask a Potential CPA
The final step in your search is the interview. This is your chance to confirm that the CPA is the right fit for your business and your goals.
Here are a few key questions to ask:
- “What types of small business owners do you typically work with here in Texas?” (This helps gauge their relevant experience.)
- “Can you describe your process for year-round tax planning versus end-of-year tax preparation?” (This tells you if they are proactive or reactive.)
- “Who will be my primary point of contact at the firm?”
- “How is your fee structure set up for the specific accounting services I need?”
- “Based on what I’ve told you about my business, where do you see the biggest opportunities for me to improve financially?” (A great CPA will have immediate, thoughtful ideas.)
Find the Right CPA for Your Small Business
The answer to “how to find a good CPA for a small business” is to look for a strategic partner, not just a tax preparer. By clearly defining your needs, evaluating their experience and communication style, and asking the right questions, you can find a CPA who is a true asset to your team.
The right CPA should be a valuable partner who provides a positive return on investment through smart advice and strategic planning.
Ready to build a relationship with a proactive financial partner? If you’re a Texas business owner looking for a CPA who is as focused on your future as you are, the team at Dabney Tax & Accounting Services can help. Contact us to discuss your goals and see how we can support your business’s growth.
FAQs About Finding a CPA for Small Business
What’s the difference between a bookkeeper, an accountant, and a CPA?
A bookkeeper records daily transactions. An accountant can analyze that data and prepare financial statements. A Certified Public Accountant (CPA) is one who has passed a rigorous state licensing exam and has ongoing educational requirements. CPAs are qualified to provide strategic tax advice and represent you before the IRS.
At what point should I hire a CPA for my small business?
A common time is when you’re spending more time on your finances than on growing your business, or when your business taxes become too complex to handle with confidence. Getting professional help early can often save you money by avoiding costly mistakes.
What are some red flags to watch out for when looking for accounting professionals?
Be cautious of anyone who promises a specific refund amount before reviewing your documents, is difficult to get in touch with, or doesn’t ask you thoughtful questions about your business and your goals. A good CPA is curious and communicative.
How much should I expect to pay for a small business accountant?
The cost depends on the complexity of your business and the scope of the accounting services you need. Simple annual tax returns will cost less than ongoing monthly bookkeeping and proactive tax planning. It’s best to get a clear quote based on your specific needs.
